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	<title>Twitter Journalism &#187; Yahoo News</title>
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		<title>AP Pulling Out All Stops For Dynamic Sotomayor News Coverage</title>
		<link>http://www.twitterjournalism.com/2009/07/15/ap-pulling-out-all-stops-for-dynamic-sotomayor-news-coverage/</link>
		<comments>http://www.twitterjournalism.com/2009/07/15/ap-pulling-out-all-stops-for-dynamic-sotomayor-news-coverage/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 19:14:44 +0000</pubDate>
		<dc:creator>Craig Kanalley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Associated Press]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[live tweets]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sonia Sotomayor]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo News]]></category>

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		<description><![CDATA[The Associated Press is trying something it&#8217;s never tried before with its coverage of the Sonia Sotomayor hearings.
It&#8217;s providing round-the-clock tweets at @AP_Courtside, documenting every move of the hearings, allowing the general public easy access to some of AP&#8217;s best talent, and using feedback to direct the coverage itself. And that&#8217;s not all.

The Twitter coverage is [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.twitterjournalism.com%2F2009%2F07%2F15%2Fap-pulling-out-all-stops-for-dynamic-sotomayor-news-coverage%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.twitterjournalism.com%2F2009%2F07%2F15%2Fap-pulling-out-all-stops-for-dynamic-sotomayor-news-coverage%2F" height="61" width="51" /></a></div><p>The Associated Press is trying something it&#8217;s never tried before with its coverage of the Sonia Sotomayor hearings.</p>
<p>It&#8217;s providing round-the-clock tweets at <a href="http://twitter.com/AP_Courtside">@AP_Courtside</a>, documenting every move of the hearings, allowing the general public easy access to some of AP&#8217;s best talent, and using feedback to direct the coverage itself. And that&#8217;s not all.</p>
<p><span id="more-266"></span></p>
<p>The Twitter coverage is supplemented by a partnership with <a href="http://news.yahoo.com">Yahoo News</a>, where an extensive blog and collection of related articles is prominently featured on that Web site.</p>
<p>While the AP has embraced Twitter before, never before has it conducted anything of this magnitude in terms of crowdsourcing on a major story, <a href="http://www.editorsweblog.org/newsrooms_and_journalism/2009/07/ap_to_dabble_in_twitter_crowdsourcing_at.php">says Gida Hammami of Editors Weblog</a>.</p>
<p>I spoke with Ted Anthony, a national writer/editor for the AP and former foreign correspondent, who is supervising the ongoing Sotomayor Project.</p>
<p>What was the main idea behind it?</p>
<p>&#8220;We wanted to conduct an experiment and look at whether we could build community around news content,&#8221; he said. &#8220;It&#8217;s a short-term experiment, not a prototype or anything, but we also wanted to bring in our newspapers and increase discussion.&#8221;</p>
<p>Anthony said of Twitter, &#8220;It&#8217;s becoming a major force in the way people are communicating with each other.&#8221; He added that AP wanted to use it &#8220;not just because of its increasing relevance to the journalism world, but also the immediate flavor of it.&#8221;</p>
<p>A team of eight people is working together on the Sotomayor experiment, including seasoned political reporters, a social media expert, regional news director, and the Washington Bureau Chief himself.</p>
<p>&#8220;It&#8217;s true that the mainstream media and particularly AP don&#8217;t have a lot of experience dipping into the toes of readers, but we&#8217;re finding a pool of people who very much want to interact,&#8221; Anthony said.</p>
<p>He said not only are they collecting opinions about the story and the coverage itself, but the AP is interested in creating lively conversations between the public and journalists. It&#8217;s asked readers for the parts of the story they&#8217;re most interested in and tries at every opportunity to send reporters out to dig in.</p>
<p>Anthony said the group has already learned some interesting things.</p>
<p>&#8220;I am very delighted with the level of discourse,&#8221; he said. &#8220;Certainly, there&#8217;s skeptics and any experiment should have that, but people for the most part have been very engaging.&#8221;</p>
<p>&#8220;What&#8217;s becoming obvious is people very much want to have a stake in the news and how it&#8217;s covered,&#8221; he said.</p>
<p>For those critical of Twitter and its limitations, Anthony welcomed the criticism, but he also said he feels the negatives can be overcome:</p>
<p>&#8220;People may complain about these new technologies, and say it goes against depth, but we&#8217;ve proven with this experiment that if we have good reliable info, even in fragments, we assemble a picture at the end of the day that has relevance and context.&#8221;</p>
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