The Dead Weather, one of Jack White’s current bands played a secret show on Saturday, May 22, in Chicago. The details of the free concert’s location and time were announced only a few hours prior to the event’s start. Held in the Marquardt Trucking Company warehouse in Chicago’s West Loop, the show was sponsored by the Microsoft KIN, a social media-centric mobile phone.
In a nod to social media, the show’s location and instructions for getting in where posted to the band’s Facebook page, and quickly spread on Twitter:
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superfunparty Dead Weather show @ Marquardt Trucking Company on Aberdeen btwn Monroe & Madison. Bring friends. BE EARLY. #KINChi 22 May 2010 from web
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sirbrianleli What I meant to say was: The Dead Weather. Marquardt Trucking Company. On Aberdeen, between W. Monroe and W. Madison. 8pm. 22 May 2010 from web
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kappiejr Tonight’s Dead Weather show – Marquardt Trucking Company at Aberdeen b/t Madison and Monroe! #kin 22 May 2010 from web
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AVClubChicago Dead Weather show tonight is at Marquardt Trucking Company on Aberdeen (between W. Monroe and Madison). Starts at 8 p.m. FREE + OPEN BAR! 22 May 2010 from TweetDeck
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faronheit Dead Weather secret show is at Marquardt Trucking Company (on Aberdeen between Monroe and Madison). Doors @ 8, 21+, 1st come 1st served! 22 May 2010 from mobile web
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chicagofocus Dead Weather Play at Marquardt Trucking Company Tonight: The Dead Weather secret show sponsored by KIN wil… http://bit.ly/b9hY6p #chicago 22 May 2010 from twitterfeed
The promoter Superfun (@superfunparty) hinted about the location several times before ultimately letting the official information out to the public:
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superfunparty FRESH ART ALERT! Look out for Dead Weather posters around the city. They have clues for a FREE CONCERT!!!! 14 May 2010 from web
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superfunparty WHOA. That free Dead Weather show… is SATURDAY! Stay tuned 17 May 2010 from UberTwitter
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superfunparty MORE DETAILS: Dead Weather Event page – http://bit.ly/cJlylP – STAY TUNED!!! 17 May 2010 from web
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superfunparty FREE DEAD WEATHER CONCERT- http://bit.ly/cJlylP – STAY TUNED FOR MORE DETAILS! 18 May 2010 from web
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superfunparty FREE CONCERT UPDATE! The Dead Weather will be playing THIS Saturday somewhere in the WEST LOOP! Stay tuned for more updates, courtesy of KIN 20 May 2010 from web
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superfunparty FREE Dead Weather concert! SATURDAY! WEST LOOP! Watch this video to get an idea of what you’re in for >> http://bit.ly/cEHIZE #KINCHI 20 May 2010 from web
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superfunparty Chicago! Today is the big day! Free Dead Weather Concert! 22 May 2010 from UberTwitter
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superfunparty Less than 4 hours to go till we can reveal the location! (city rules) STAY TUNED for the FREE DEAD WEATHER CONCERT #kinchi 22 May 2010 from web
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superfunparty ONE MORE HOUR TILL THE BALL DROPS – aka Dead Weather concert location tonight! 22 May 2010 from web
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superfunparty Let’s narrow this down – its South of Fullerton, East of Western, North of Roosevelt, West of Lake Michigan 22 May 2010 from web
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superfunparty For those of you thinking the Dead Weather Concert is at a music venue, please know we are more creative than that! CLUE: its at a warehouse 22 May 2010 from web
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superfunparty Sound check for the free Dead Weather Concert – location revealing soon! http://tweetphoto.com/23527773 22 May 2010 from UberTwitter
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superfunparty Location reveal: Dead Weather Concert is at Rundell & Aberdeen 22 May 2010 from UberTwitter
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superfunparty Dead Weather show @ Marquardt Trucking Company on Aberdeen btwn Monroe & Madison. Bring friends. BE EARLY. #KINChi 22 May 2010 from web
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superfunparty Just sent @austinneely crowd surfing at The Dead Weather concert! #kinchi 23 May 2010 from UberTwitter
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superfunparty The Dead Weather Show was epic, thanks to all those who came out and rocked with us. #kinchicago 23 May 2010 from UberTwitter
@superfun party also sent a couple of tweetphotos during the concert

Sound check for the free Dead Weather Concert - location revealing soon!

Le Dead Weather #kinchicago
Some used the #KinChi and #KinChicago hashtags to connect with others attending the show:
<!– QuoteURL styled embed start –> <blockquote class=”quoteurl-block” style=”margin:0;padding:0;”> <ol class=”quoteurl-quote” style=”background-color:#fff;color:#000;padding:.4em;border:1px solid #888;-moz-border-radius: .5em;border-radius: .5em;width:90%;max-width:700px;margin:auto;”> <li class=”hentry status u-RoboAnt” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/RoboAnt”><img width=”48″ height=”48″ style=”border:none;” src=”http://a3.twimg.com/profile_images/544472283/4849_579606108037_48601441_33864732_5661773_n_normal.jpg” class=”photo fn” alt=”ANT”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”ANT” href=”http://twitter.com/RoboAnt”>RoboAnt</a> <span class=”entry-content” style=”font-style:normal”>At the library downtown stealing their Internet awaiting the Dead Weather announcement. #KINChi #secrets</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/RoboAnt/status/14515838133″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-22 20:52:42″ class=”published”>22 May 2010</span> </a> <span>from <a href=”http://itunes.apple.com/app/twitter/id333903271?mt=8″ rel=”nofollow”>Twitter for iPhone</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-Infamouskeita_h” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/Infamouskeita_h”><img width=”48″ height=”48″ style=”border:none;” src=”http://a3.twimg.com/profile_images/322798303/Picture_16_normal.png” class=”photo fn” alt=”Infamouskeita_h”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”Infamouskeita_h” href=”http://twitter.com/Infamouskeita_h”>Infamouskeita_h</a> <span class=”entry-content” style=”font-style:normal”>America…The excitement is out of control for The Dead Weather #kinchi</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/Infamouskeita_h/status/14518219274″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-22 21:51:36″ class=”published”>22 May 2010</span> </a> <span>from <a href=”http://www.KIN.com” rel=”nofollow”>KIN</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-TyLiner” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/TyLiner”><img width=”48″ height=”48″ style=”border:none;” src=”http://a3.twimg.com/profile_images/918839745/Picture_2_normal.png” class=”photo fn” alt=”Tyler Curtis”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”Tyler Curtis” href=”http://twitter.com/TyLiner”>TyLiner</a> <span class=”entry-content” style=”font-style:normal”>Dead Weather has cool fans here <a href=”http://twitter.com/kin” >@kin</a> Unfortunately, there is no AC in the spot. They’re gonna have to be sweaty cool fans. #kinchi</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/TyLiner/status/14525489273″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-23 00:44:45″ class=”published”>23 May 2010</span> </a> <span>from <a href=”http://ubertwitter.com” rel=”nofollow”>UberTwitter</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-katokatz” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/katokatz”><img width=”48″ height=”48″ style=”border:none;” src=”http://a1.twimg.com/profile_images/869932616/kb_normal.jpg” class=”photo fn” alt=”Katie B!”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”Katie B!” href=”http://twitter.com/katokatz”>katokatz</a> <span class=”entry-content” style=”font-style:normal”>Ready to rawk with the Dead Weather in the west loop courtesy of #kinchi. THANK YOU! #rockandrollbaby</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/katokatz/status/14528346152″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-23 01:45:12″ class=”published”>23 May 2010</span> </a> <span>from <a href=”http://www.tweetdeck.com/” rel=”nofollow”>TweetDeck</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-JustAMusicFan” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/JustAMusicFan”><img width=”48″ height=”48″ style=”border:none;” src=”http://a3.twimg.com/profile_images/459044291/images_normal.jpg” class=”photo fn” alt=”Mike Tagliareni”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”Mike Tagliareni” href=”http://twitter.com/JustAMusicFan”>JustAMusicFan</a> <span class=”entry-content” style=”font-style:normal”>Dead Weather about to hit the stage. Free drinks to boot! Awesome event #kinchi</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/JustAMusicFan/status/14529070303″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-23 02:00:10″ class=”published”>23 May 2010</span> </a> <span>from <a href=”http://pivotallabs.com/landing/tweed” rel=”nofollow”>Tweed</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-chelseaLANVIN” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/chelseaLANVIN”><img width=”48″ height=”48″ style=”border:none;” src=”http://a3.twimg.com/profile_images/833906451/1_normal.jpg” class=”photo fn” alt=”Chelsea Lavin”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”Chelsea Lavin” href=”http://twitter.com/chelseaLANVIN”>chelseaLANVIN</a> <span class=”entry-content” style=”font-style:normal”>this dead weather concert is CRAZY! #KINChi</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/chelseaLANVIN/status/14530614994″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-23 02:30:54″ class=”published”>23 May 2010</span> </a> <span>from <a href=”http://www.KIN.com” rel=”nofollow”>KIN</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-bradleydj” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/bradleydj”><img width=”48″ height=”48″ style=”border:none;” src=”http://a3.twimg.com/profile_images/462328425/bdj2_normal.jpg” class=”photo fn” alt=”bradleydj”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”bradleydj” href=”http://twitter.com/bradleydj”>bradleydj</a> <span class=”entry-content” style=”font-style:normal”>Dead Weather was sick. Thank you <a href=”http://twitter.com/KIN” >@KIN</a>, <a href=”http://twitter.com/DarkroomDemons” >@DarkroomDemons</a>, #kinchicago</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/bradleydj/status/14534616684″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-23 03:50:50″ class=”published”>23 May 2010</span> </a> <span>from <a href=”http://ubertwitter.com” rel=”nofollow”>UberTwitter</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-evanbenner” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/evanbenner”><img width=”48″ height=”48″ style=”border:none;” src=”http://a3.twimg.com/profile_images/898850563/idgaudfg_normal.jpg” class=”photo fn” alt=”Evan Benner”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”Evan Benner” href=”http://twitter.com/evanbenner”>evanbenner</a> <span class=”entry-content” style=”font-style:normal”>Roadtrip singalong to <a href=”http://twitter.com/amtaxi” >@amtaxi</a> on the way home from #kinchi. Too bad we couldnt see them in Chi tonight too.</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/evanbenner/status/14538694352″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-23 05:19:09″ class=”published”>23 May 2010</span> </a> <span>from <a href=”/devices” rel=”nofollow”>txt</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-snoogans913″ style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/snoogans913″><img width=”48″ height=”48″ style=”border:none;” src=”http://a1.twimg.com/profile_images/136638666/n1153050526_30432608_6633.jpg_normal.jpeg” class=”photo fn” alt=”Brett Arnold”/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”Brett Arnold” href=”http://twitter.com/snoogans913″>snoogans913</a> <span class=”entry-content” style=”font-style:normal”>Dead Weather secret warehouse show in Chicago was unreal. Open bar, free shirts , and free DEAD WEATHER! #kinchicago One for the books</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/snoogans913/status/14540704729″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-23 06:08:47″ class=”published”>23 May 2010</span> </a> <span>from <a href=”http://twitterrific.com” rel=”nofollow”>Twitterrific</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> <li class=”hentry status u-jamareaton” style=”clear:both;list-style:none;padding-top:.7em;padding-bottom:.7em;border-top:1px dashed #ccc;position:relative;background-color:#fff;”> <div class=”thumb vcard author” style=”float:left;margin-right:1em;margin-left:.5em;”> <a class=”url” href=”http://twitter.com/jamareaton”><img width=”48″ height=”48″ style=”border:none;” src=”http://a3.twimg.com/profile_images/713051481/9-pola_normal.jpg” class=”photo fn” alt=”Jamar Eaton “/></a> </div> <div class=”status-body” style=”margin-right:30px;padding-right:1em;”> <a class=”author” style=”font-weight:bold;” title=”Jamar Eaton ” href=”http://twitter.com/jamareaton”>jamareaton</a> <span class=”entry-content” style=”font-style:normal”>The Dead Weather Show was epic, thanks to all those who came out and rocked with us. #kinchicago</span> <span class=”meta entry-meta” style=”color:#888;font-family:georgia;font-size:0.8em;font-style:italic;”> <a rel=”bookmark” class=”entry-date” style=”color:#888;text-decoration:none;” href=”http://twitter.com/jamareaton/status/14563170436″ onmouseover=”this.style.textDecoration=’underline’;” onmouseout=”this.style.textDecoration=’none’;”> <span title=”2010-05-23 15:35:52″ class=”published”>23 May 2010</span> </a> <span>from <a href=”http://itunes.apple.com/app/twitter/id333903271?mt=8″ rel=”nofollow”>Twitter for iPhone</a></span> </span> </div> <div class=”actions” style=”position:relative;clear:both;”></div> </li> </ol> </blockquote><small class=”quoteurl-cite” style=”float:right;”> — <a href=”http://www.quoteurl.com/h0mk6″>this quote</a> was brought to you by <a href=”http://www.quoteurl.com”>quoteurl</a></small> <br class=”quoteurl-end” style=”clear:both;” /> <!– QuoteURL embed end –>
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RoboAnt At the library downtown stealing their Internet awaiting the Dead Weather announcement. #KINChi #secrets 22 May 2010 from Twitter for iPhone
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Infamouskeita_h America…The excitement is out of control for The Dead Weather #kinchi 22 May 2010 from KIN
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TyLiner Dead Weather has cool fans here @kin Unfortunately, there is no AC in the spot. They’re gonna have to be sweaty cool fans. #kinchi 23 May 2010 from UberTwitter
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katokatz Ready to rawk with the Dead Weather in the west loop courtesy of #kinchi. THANK YOU! #rockandrollbaby 23 May 2010 from TweetDeck
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JustAMusicFan Dead Weather about to hit the stage. Free drinks to boot! Awesome event #kinchi 23 May 2010 from Tweed
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chelseaLANVIN this dead weather concert is CRAZY! #KINChi 23 May 2010 from KIN
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bradleydj Dead Weather was sick. Thank you @KIN, @DarkroomDemons, #kinchicago 23 May 2010 from UberTwitter
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evanbenner Roadtrip singalong to @amtaxi on the way home from #kinchi. Too bad we couldnt see them in Chi tonight too. 23 May 2010 from txt
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snoogans913 Dead Weather secret warehouse show in Chicago was unreal. Open bar, free shirts , and free DEAD WEATHER! #kinchicago One for the books 23 May 2010 from Twitterrific
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jamareaton The Dead Weather Show was epic, thanks to all those who came out and rocked with us. #kinchicago 23 May 2010 from Twitter for iPhone
Twitpic’s captured visuals of the event:
@TextBookJoe

Partying... @emilybelden exclusive, secret dead weather concert. Sorry for having fun... #kinchi
@shellster129

This guy is amazing on the video camera. #kinchi
@truetb

At private #Deadweather show in the hood