Short And Sweet: A New Generation Of News
Posted by Craig Kanalley | Posted in Commentary | Posted on 02-07-2009
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If it’s not in 140 characters or less, you may lose them.
They glance at what you say. If you’re good, they may spend a few extra seconds. If not, they’ve moved on.
Words. Links. Short, sweet, and to the point.
Welcome to the age of Twitter and Facebook. An era in which news isn’t just brief, everything is.
Careful not to bore because there’s lots more out there. If your first few words aren’t compelling enough, you don’t stand a chance.
So what is this? It’s the “Short Attention Span News Generation,” says Richard Klicki of The Daily Herald in Chicago.
And I couldn’t agree more. This generation doesn’t read. It scans. Write simply and use bullets or lists whenever possible.
I use that same model for news — “quick hits” as I call it — at my own Web site Breaking Tweets.
Give people the info they need, and give it to them quick so they can get back to their busy, daily life.
It’s a new generation of news. It’s 140 characters or less. Just like every graf in this post.

