The following tip is from Nathaniel Miller (@journalistnate), Online Content Editor at The Sacramento Bee:
journalistnate Tip for media pros new to twitter: Make sure to respond to @ replys. It helps you gain Twitter karma and builds your brand.
He added that journalists should respond to replies for another reason too: “It may be the first time the other user has ever spoken to a journalist. They’ll get giddy over the back and forth.”

