News Stories

  • Short-sweet

    The short and sweet way of engaging customers

    Social media became a large part of our lives. Blog posts fade to the invasion to this new form of communication.

    Everyone and their dog (and uncle, and mom) are on social media. It would be stupid if brands are not utilizing this traffic source.

    Apart from traffic, Twitter is also used for building a


  • journal


    If you are new to twitter, you most probably would notice some strange phrases and abbreviations circulating around. Let us unveil their meaning in this short guide:

    @username – Is a reply to the user (replace ‘username’ with the actual user you want to contact). A message is sent


  • tips-for-twitter

    The Step-by-Step Guide To Making The Most Of Twitter


    1. Make sure you are interesting to your audience. Tweet 2-3 times daily. Look for balance. Don’t go overboard with twitting. Twitting too much will make your followers leave you, as no one likes flooders. If you are too quiet, people will forget about you. Stay active whenever you can.
    2. Take part in discussions – reply and retweet to other people’s tweets. Frankly, this is an extremely good way to manage your profile and draw the attention to yourself. Make sure the tweets and retweets are relevant to your work and align with the interests of your followers. It is extremely boring to follow someone who tweets about everything and everyone. Noone likes a know-it-all and or people who are just talking.
    3. Dedicate time to socializing. Twitter requires time. And a lot of it. While it is okay to get little obsessed, don’t spend your days just hanging in your social accounts. Make sure the time you spend on twitter counts.
    4. Network with others. Noone has all the answers. Twitter is a goldmine for new information, as it is much easier to drop just a few words on a topic than to dedicate an entire blog post to minor things. In addition, you will stay on top of the latest industry news. You don’t really have to keep everything public. Use private messaging wisely and when appropriate. Consider meeting someone in person if this will benefit both of you. Drinking few beers with someone creates a strong bond between you. Many great friendships have started on social networks.
    5. Try to genuinely help others whenever you can. It’s good Karma. The great thing is that there will be people willing to help you when you need it.
    6. Don’t trust everything you see. Always take new information from unverified sources with a grain of salt.
    7. Don’t be boring. Make sure your most important tweets stand out. Use mentions, hashtags, links, and symbols. Capitalize some words to make them stand out. Tweets with images catch more views, so include relevant images is you can. Don’t just post some images, make sure they are relevant to your audience. Let me give you an example. Imagine you maintain the social accounts of a sports shoes company like this one – you will want to show your followers either latest and greatest shoes for their sport, give them some tips how to become better at their sport or you will retweet the latest sports events on other industry news.
    8. Think before you tweet. While it is easy to use social networks to vent your daily problems, I don’t encourage it. Noone likes whiny people, especially whiny journalists. Be professional. Make sure you know what you are saying and that you are comfortable with what you are sharing with your followers. Keep your personal stuff for your family and friends. Before you tweet, ask yourself – is this useful or interesting for my audience. If it is not – don’t post it.
    9. Don’t overthink it. Start somewhere and learn along the way. Just get your feet wet in the twitter ocean. Start by following 10 influencers in your industry. Take a look at their followers and follow those who look active and interesting.
    10. Be careful who you follow. This defines your twitter experience and what is included in your twitter feed. Follow only people you genuinely like, who inspire your or are interesting. Take some time to see what the influencers in your industry are doing. Continuing our sports example follow big magazines like Fitness and Nutrition magazine or Fitness Magazine and note how they are engaging their audience

    Further reading:

  • Why mobile Journalism requires waterproof gear

    There are journalists who travel and film short videos for a living. It is rough living, but allows for unscripted filming. These journalists usually use small cameras so they can get to places where larger cameras just won’t cut it.

    If you ever wondered what gear is required for such filming, we are going to discuss it below.

    mobile journalism

    First and foremost you need a small portable camera for filming. The exact type and model is up to personal preferences and of course, budget.

    Second, you need to be able to safely carry the camera and the additional gear. Therefore one needs a backpack. Small enough to carry it around easily. Large enough to accommodate the necessary video gear. Pockets and inner separation are important, too. Last but not least, it needs to be both light, durable and waterproof.

    A pack made specifically for surfers is actually great for our purpose. Just make sure you will be able to fit in your stuff.

    Having waterproof equipment may seem way too much for many, but experienced mobile journalists swear that it is extremely useful. And it is. Imagine having to drag your gear up and down through deserts, high mountains, lakes and heavy rains. Yes, you are right. You will definitely need to protect your equipment well. When you travel a lot and make a living with mobile journalism, you need the right equipment or you will risk having your own equipment damaged in the process.

    One more thing: apart from waterproofing the equipment, you will also need to waterproof yourself as well.

    Depending on the season, you will need a waterproof jacket (with or without extra insulation), waterproof pants, and sure sturdy waterproof boots. During the summer, a durable poncho will do, but for your winter interviews, investing in proper waterproof clothes and shoes is a must.

    Sometimes journalists need to wait for hours and even days to be able to catch an event. Make sure you have an adequate equipment to protect you from the elements. You most certainly don’t want to get sick because you stayed for hours in the rain when it was pouring. Invest in good (and breathable) waterproof clothes and a pair of comfortable waterproof boots like these. I highly recommend looking for working boots, as these tend to be more durable and after some initial break in – will last you for years.

    Last, make sure you have two pairs of backpack batteries (for everything that is battery-operated) in a waterproof bag.

  • waiting-interview

    Intern Interview Tips: Keep Your Head Up and Wear Comfortable Shoes

    More and more fashion venues are hiring journalists to write for them. It all starts with being an intern at the company and how it develops highly depends on how you perform. So it comes to no surprise that more and more young people are looking for advice for their new fashion journalism careers.

    Let me make a quick disclaimer here: I don’t deem myself suitable to give advice, so I will just lay my thoughts here for your consideration.

    Keep your head up

    waiting-interviewMy mother always told me to raise my hand in class. To speak with my own voice. To keep my head up high. Being shy is so much 80s thing. One must be confident in his/her own skills. When you believe in yourself, even the biggest hurdles would step back and will make you way.

    Being afraid to speak, to tell others what you thing, to simply hold back for the fear of rejection is not good for you.

    Don’t exaggerate either. Stick to the facts, but always bring up the positive sides of your character and person.

    During the face to face interview

    Be prepared. Know who you are facing. Know about the company’s history, vision and priorities. It would be simple to find them in this internet era by simply searching the net.

    Simply knowing these things would give you’re a head and shoulder advantage over all the others. It will make you stand out of all other applicants. And let’s face it – there are many.

    Speak about your previous achievements. Say how your work can help the employers and the magazine.

    Wear stylish but simple clothes

    It simply makes sense to pick a candidate that knows fashion well. If you just pop at an interview with a fashion magazine wearing street clothes, you will be most likely..kicked out.

    Wear comfortable shoes

    Ladies, I am looking at you! Having to worry about your uncomfortable 7inch high heels is the bottom item on your wish list for this interview, I promise. Don’t go overboard with this one, too. Be smart and balance between fashion and comfort. Get a pair of stylish and comfortable shoes for standing all day like these here. Never sacrifice beauty for comfort, especially when you are to face top fashion experts.

    Say thank you a lot

    Simply being grateful to the people who you speak with can make a world of a difference. Thank everyone – the receptionist, the hairstyle, the HR. Be grateful for everything and smile a lot.

    Have faith in yourself

    Be your biggest fan. Constantly remind yourself that you are good for that position. Put all your efforts into being exceptional in everything – from your resume, to your profile picture, to your social media accounts. Get everything straight. Be confident. Don’t prepare to fail even before you leap!

    Good luck!


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Twitter Journalism is a small blog focusing on Twitter’s impact on journalism. We strive to gather in one place related news and tips. We feature how tos, tips, and news how journalists could benefit from social media

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